How we grew a Site4work to become one of the most famous web development agencies on TikTok
Identifying the problem
Site4work reached out to us to build more awareness to their brand through TikTok. One of the major problems they were facing was not putting out the right content and not getting enough engagement from the audience. Their goal was to reach more people and generate more leads from the Netherlands. This put our skills to the test for the second time since the content we were planning for them was pretty similar to what we were doing at boost. As a company with a DNA of building engaging audiences, we were more than excited to start working on the project right away
Coming up with a strategy
The strategy was pretty simple, we planned to do a Time-lapse video of the process of redesigning apps and websites which will be posted on TikTok, we planned to do it as a series where people have to suggest what the next redesign should be and we will be posting a redesign replying to that comment. This is a general strategy used on TikTok to keep viewers more engaged and to keep the audience excited about the next video. We planned to do eight redesigns in the first month with four of them being dutch website redesigns and four of them being popular app redesigns. Since the client wanted to reach more dutch leads for web development we used dutch songs for the website redesign videos and as they also wanted to reach more people in general we used viral songs globally for the app redesigns. The results from the first month were staggering. The campaign had a 100% success rate with multiple inquiries and videos doing more than 300k views.
Almost losing the client
One major thing we figured out from the first month was that people did not like landscape videos. We immediately switched our strategy. We did the same number of redesigns again but this time instead of redesigning dutch websites we redesigned dutch apps. The content plan was split into two sets with the first four being dutch app redesigns and the second four being popular app redesigns but to our surprise, the campaigns performed average on the second month. The client had mixed opinions after such a great start but we knew exactly how great content is created, there is only one key recipe and that is “Consistency”.
Big Win
As a general rule of thumb, a company gets more reputation when they hit five figures in following AKA 10k and we were on the verge of hitting that milestone. This is where an individual creator and a company comes into play. As a company, we were more focused on growing the average engagement and we saw an increase in the second month. Of course, we excluded the viral videos which were outliers. We repeated the same strategy as in the second month for the third month. This time we crushed the 10k followers mark in just 3 days and we continued to blow up multiple times. This led to a snowball effect where the other videos also started getting more views because we kept posting even on the days which had fewer views. We posted a promotional video of the services they are offering and using the pinned option on TikTok we were able to communicate what the company does right when the user lands on the page for the first time. This led to more inquiries and all the viewers that were generated also got to know about the company, the third month was really the cherry on the cake.
Importance of consistency and strategy
The results? We grew a loyal audience with more than 10k followers and 240k likes. We generated more than 3.1 million views with a Spotify redesign video doing more than 1 million views. We grew Site4work to being one of the famous web development companies in the Netherlands and having multiple viral videos under their belt. The key takeaway from this campaign is that we planned to grow an audience by looking at the metrics that matter and not at the vanity metrics. We were focused on the client’s goals and we stuck to strategy. We kept posting videos even when the views were less and we stayed loyal to the audience we built. At the end of the day, we proved again that consistency and strategy are the real winners